AHATA’s Position on Aruba Tourism Development Strategy

Aruba’s tourism industry is the foundation of the island’s economy, shaping employment, hospitality, and investment. The Aruba Hotel & Tourism Association (AHATA) has reaffirmed its official position on how the island should manage future tourism growth. The organization emphasizes a balanced Aruba tourism development strategy that protects natural resources, ensures regulatory fairness, strengthens sustainability, and enhances long-term economic value.

This strategic approach aims to grow the tourism sector not only in size but in quality, welcoming visitors who contribute more positively to Aruba’s economy and community. The approach prioritizes sustainability, responsible development, and fair competition among all accommodation segments, including hotels, timeshares, and the rapidly expanding vacation rental market.

The tourism industry plays a crucial role in Aruba’s identity and livelihood. AHATA represents accommodation providers including hotels, timeshares, and short-term vacation rentals, along with businesses that rely directly on tourism-related activity. The association’s official Aruba tourism development strategy focuses on long-term sustainability and equitable regulation across all sectors.

Below is a comprehensive explanation of AHATA’s public stance:

Responsible Accommodation Development and Land Use

AHATA has supported a formal pause, or moratorium, on new hotel and condominium construction specifically in the Eagle Beach and Palm Beach areas since 2018. These zones already handle high visitor density, and further development could create pressure on natural resources, infrastructure, and community space. By managing development, Aruba can maintain the beauty and livability of its coastal areas, which are among the reasons visitors choose the island.

Balanced Growth Rather Than Over-Expansion

The Aruba tourism development strategy focuses on controlling the volume of accommodations so Aruba does not exceed its environmental and social capacity. Large-scale development without limits may lead to overcrowding, resource strain, and reduced visitor experience quality.

This approach aligns with international sustainable tourism models recommended by the UNWTO (United Nations World Tourism Organization), which promotes protecting destinations from the negative impacts of overtourism.

The Role of the Vacation Rental (STR) Market

Short-term rentals (STRs) such as villas, apartments, and Airbnb accommodations are an increasingly significant part of Aruba’s tourism sector. AHATA recognizes this market as equally important as traditional hotels and timeshares. However, the rapid growth of vacation rentals since 2018 has happened without corresponding regulatory enforcement or tax compliance measures, raising concerns about fairness and community impact.

The Need for Regulation and Tax Equity

The vacation rental segment has expanded by over 70% since 2018, while hotel visitor nights have remained stable. The lack of regulation creates uneven competition and potential risks regarding guest safety and neighborhood harmony. Therefore, AHATA supports the establishment of clear rules to ensure that:

• All rental operators register legally
• Safety standards are implemented and enforced
• Taxes are paid just as hotels are required to do

These steps contribute to a fair marketplace and help fund essential public services.

Compliance with Permits, Licensing, and Zoning

In Aruba, businesses must obtain the proper permits and licenses to operate legally. This applies equally to hotels, timeshares, and vacation rentals. AHATA reiterates that any business offering paid lodging services must follow zoning laws and acquire lease land (known locally as erfpacht) before development.

Respecting Existing Legal Agreements

In some cases, previous governments approved development projects that still carry legal weight today. Developers who hold valid permits retain their right to proceed. To change project timelines or terms, the government must communicate directly with those developers rather than attempt to retroactively block lawful activity.

This approach encourages stability, investment confidence, and respect for legal commitments.

Prioritizing Value Over Volume in Aruba’s Tourism Strategy

Aruba’s economy depends heavily on tourism. For this reason, AHATA proposes a Aruba tourism development strategy that focuses on growing value instead of simply increasing the number of visitors. Aruba should seek to attract higher-spending travelers who stay longer, engage meaningfully with the island’s culture, and support local businesses.

Protecting the Island from Overtourism

Rapid visitor growth without careful management can harm beaches, coral reefs, landmarks, road systems, and residential communities. AHATA encourages limiting the number of daily cruise ship passengers to reduce pressure on public spaces and maintain a high-quality visitor experience.

Improving Regulations for UTV and Watersports Activity

AHATA also supports stronger enforcement of rules for UTV (off-road utility vehicle) rentals and watersports businesses. These activities contribute to Aruba’s adventure tourism appeal, yet without regulation, they may create environmental disruption or risk visitor safety.

Ensuring Safe and Environmentally Responsible Recreation

Clear guidelines and enforcement help:

• Minimize noise and ecological impact in natural areas
• Protect marine life and coral reefs
• Improve the safety of both residents and visitors

Well-regulated recreation ensures Aruba remains a respected and desired travel destination.

Conclusion: A Balanced Future for Aruba’s Tourism

Aruba’s tourism success depends on thoughtful planning, cooperation between public and private sectors, and commitment to sustainability. AHATA’s Aruba tourism development strategy seeks to strike a necessary balance between economic growth and the preservation of the island’s natural beauty and community well-being.

With clear regulation, respect for legal investments, fair competition across accommodation sectors, and a focus on higher-value tourism, Aruba can continue to thrive as a world-class destination for generations to come.

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